Pragmata. Contextual based meaning is what this is referring to. The sentence implies judgments of causality, competition, ethics that will depend on the value judgements. The sentence's structure encourages us to ask if the shop is competing with the mall, if they were right to open it, what their motivations would be...these are judgment calls filled in by listeners.

I imagine you can only recreate this by introducing biases as an added layer of interpretation.